My head was still full of the need to find some way of getting the word out; to generate interest in our new endeavour and get those bookings rolling in. The Ottawa Kennel Club venture had been a dead loss. The Yellow Pages ads were good, but they weren’t enough.
The internet was barely on our radar. We did get a rather primitive website up and running, but hardly anyone contacted us through that. Google had just been incorporated as a privately held corporation the year before. At that point it was little more than a gleam in Sergey Brin’s eye, and certainly no one was using it to promote their business.
We decided to hold an Open House. We got our trusty design firm to produce cute postcard-like invitations and mailed them to every vet, groomer, breeder and pet store we could think of, as well as the people who had left their names and addresses for follow up at the Ottawa Kennel Club show. We sent invitations to friends, family and neighbours; basically, anyone with a pulse whose name we knew and whose address we could find.
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